Mattel's International Business

Mattel, one of the largest toy manufacturers in the world, is a global organization.

Mattel effectively utilizes different methods of entering international markets including .

Identify company's annual report, examineand define one of the methods importing and exporting; licensing and franchising; contract manufacturing and outsourcing; strategic alliances and joint ventures; foreign direct investment and subsidiaries; operating as a multinational business) and describe how Mattel uses that method.