Max has always viewed FunFin Limited as being a vehicle to ensure that their wider extended family network is well looked after, rather than becoming a millionaire with an exotic lifestyle. That said, Max has ambitions to one day float the company on the stock exchange as a public limited company.

An accountant has advised Max that the primary objective of the business, as a public limited company, is survival and maximisation of profit. Max wants a second opinion from you and has asked you to prepare a paper between 1,000 and 1,500 words, outlining any other objectives that may be important for a public limited company and, when all the objectives are considered, what the primary objective of a public limited company should be.