Max is president of Sunflower Farm, one of the largest turkey producers in the US. A business consultant tells him that if he moves the birds into small pens, and feeds them cheap, hormone-filled food, the Farm would gross 20% more each year. There is little research about housing pigs in tiny pens, but Max has read studies that say feeding turkey hormone-filled food is dangerous to poultry consumers. Max considers the consultant's idea, but worries about harm to the turkeys and the consumers of the poultry, and also about his own reputation to the farm.

a. Under the front page test, Max should take the consultant's advice, because he is doing what is best for the company; Friedman would advise Max to ignore the consultant's advice because it is not supported by enough evidence; Akers would advise Max to ignore the advice because it is not ethical.

b. Under the front page test, Max should consider how he would feel if his decisions went viral and were publicly reported; Friedman would advise against ignoring the advice because it seems unethical; Akers would advise him to take the advice because the results of the decision are not as important as the reason for making it.

c. Under the front page test, Max should consider if taking the consultant's advice could bring good publicity to the company; Friedman would advise following the advice because it increases shareholder profits; Akers would advise following the advice because it brings the greatest good to the most people.

d. Under the front page test, Ma should consider how he would feel if her decisions went viral and were publicly reported; Friedman would advise following the consultant's advice because it would increase shareholder profits; Akers would instruct Max to do what is most ethical, because society cannot be competitive and efficient without trustworthy companies.