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Max s . t . budget minimum newspaper spending minimum radio spending comparison radio and newspaper spending N , R 0 ( b ) Develop
Max
st
budget
minimum newspaper spending
minimum radio spending
comparison radio and newspaper spending
b Develop a spreadsheet model and solve the problem using Excel Solver. Round the Newspaper Dollars Allocated and the Radio Dollars Allocated to the nearest cent. Round the Total Exposure Index to the nearest integer.
Newspaper Dollars Allocated
Total Exposure Index
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