Question
Maxx Chicken SB, the company who produce a very delicious and popular roasted chicken. Maxx Chicken started the business by selling special recipe roasted chicken
Maxx Chicken SB, the company who produce a very delicious and popular roasted chicken. Maxx Chicken started the business by selling special recipe roasted chicken in 'Pasar Malam' around Kuala Lumpur and became instant favorites. Maxx Chicken had received orders not only within Kuala Lumpur but also from outside Kuala Lumpur for special events such as family gatherings, weddings, and festivals.
Maxx Chicken plans to expand the business and the company decided to change their business model from 'Pasar Malam' into production of marinated chicken. Maxx Chicken SB realized that besides the delicious secret recipe marinate, the strength of their 'Pasar Malam' roasted Maxx Chicken came from the fresh, well marinated chicken, roasted on site for customer to enjoy their hot roasted chicken. Therefore, the company outlined the following strategies:
Product - Producing frozen marinated chicken will affect the quality once the chicken is thawed. So, the company decided to produce 'vacuum packed marinated chicken' which customer can buy, roast the chicken in their oven and enjoy the same quality and taste of the famous 'Pasar Malam' Maxx Chicken. The product will have 5 days shelf life from the manufacturing date and need to be stored in the temperature within 4 to 8 degree Celsius.
Quality assurance - The company is determined to deliver delicious and fresh marinated chicken to their customers. To do so, they will be very selective on the quality of chicken supplied by their supplier. The company will only accept chicken that are slaughtered and delivered to Maxx Chicken facility within 12 hours.
Business Location - The company had found an appropriate medium sized factory located in Bandar Bharu Nilai, Negeri Sembilan which will be able to produce up to 1000 pack of marinated chicken a day.
Target Market - Based on experience, besides within Kuala Lumpur, many demands from outside Kuala Lumpur were from areas in Melaka and Johor Bharu. Therefore, as a start, the company decided to penetrate the market in both cities and their surrounding areas. Decide who will be your target market.
QUESTION
A) Bandar Bharu Nilai, Negeri Sembilan which will be able to produce up to 1000 pack of marinated chicken a day. What are the machines that negeri sembilan to marinate and packing the chickens more than 1000 pack?
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