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______ may be able to build brand loyalty and a reputation for technological leadership, pre-emptively capture scarce resources, and exploit buyer switching costs. a.none of
______ may be able to build brand loyalty and a reputation for technological leadership, pre-emptively capture scarce resources, and exploit buyer switching costs.
a.none of the answers are correct
b.A late mover
c.A first mover
d.A slow move
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