Question
______________ may be defined as guide to thinking and action of those who have to make decisions in the course of accomplishment of the enterprise
______________ may be defined as guide to thinking and action of those who have to make decisions in the course of accomplishment of the enterprise objective.
Objectives.
Policies.
Procedures.
Rules
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
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