May I please get some assistance on feedback my professor? Feedback is underlined

Evaluate the company's current financial plan, including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.

Charts and commentary need to provide an understanding of the important areas to "paint" a clear picture of the financial difficulty. Please address their profit trend and operating income

Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Identification of three or four strategies needs to be very specific and clear. Their sustainable competitive advantage needs to align with your strategies.

C reate a plan to implement the strategies

Strategies in the strategy section should be the ones put into a "plan. Strategies need to be "specific strategies". Align the sustainable competitive advantage to the strategies with a statement for each. The plan will tell how the strategies will be implemented, the time it takes to achieve them, and how will it know when they are complete or successful along the way: Strategies-timeline-metrics (KPIs). Use a chart to express the plan.

Here is what I got. Reference is also provided. Proofreading and revising is much appreciated. Thank you in advance!

Evaluation of the Company's Current Financial Plan and Recommendations for Improvement

Claire is currently facing severe financial difficulties. The biggest issue for Claires is that most of their sales are still coming from mall accessories such as jewelry and handbags; these kinds of accessories are now more popular than they once were. In addition, Claires is facing competition from online retailers as well as more affordable fashion retailers. Below is Claire's Fiscal 2017 statement showing their Net Sales decreasing from 2016 at $1,402,860 and drop to $1,311,316 at the end of 2017. For Fiscal 2015, the decrease in same store sales was primarily attributable to a decrease in average number of transactions per store of 3.1%, partially offset by an increase in average transaction value of 2.7%.

Fiscal Fiscal Fiscal 2016 2015 2014 Net sales $ 1,311,316 $ 1,402,860 $ 1,494,251 Decrease in same store sales (3.3)% (1.2)% (2.2)% Gross profit percentage 47.9% 47.7% 48.6% Selling, general and administrative expenses as a percentage of net sales 34.9% 33.8% 33.8% Depreciation and amortization as a percentage of net sales 4.2% 4.3% 4.9% Severance and transaction-related costs as percentage of net sales 0.2% 0.1% 0.6% Impairment of assets 181,618 155,102 135,157 Operating (loss) income (63,718) (14,561) 11,460 Gain on early debt extinguishment 315,653 Net income (loss) 53,899 (236,435) (211,978) Number of stores at the end of the period (1) 2,710 2,867 2,998 Concession stores 933 709 130Fiscal Year Fiscal Year Fiscal Year Fiscal Year Fiscal Year Ended Ended Ended Ended Ended January 28, January 30, January 31, February 1, February 2, 2017 2016 2015 2014 2013(1) (In thousands, except for ratios and store data Statement of Operations Data: Net sales $ 1,311,316 $ 1,402,860 $ 1,494,251 $ 1,513,177 $ 1,557,020 Cost of sales, occupancy and buying expenses (exclusive of depreciation and amortization shown separately below) 682,828 734,067 767,459 753,631 755,996 Gross profit 628,488 668,793 726,792 759,546 801.024 Other expenses: Selling, general and administrative 458,184 473,755 505,488 513,253 503,254 Depreciation and amortization 55,508 60,604 73,583 73,971 64,879 Impairment of assets 181,618 155,102 135, 157 Severance and transaction-related costs 2,531 1,948 8,236 5,118 2.828 Other income, net (5,635) (8,055) (7,132) 4,568) (6,105) 692,206 683,354 715,332 587,774 564,856 Operating income (loss) (63,718) (14,561) 11,460 171,772 236,168 Gain (loss) on early debt extinguishment 315.653 4,795 (9,707) Interest expense, net (2) 200,187 219,816 217,179 223,361 210,797 Income (loss) from continuing operations before income 51,748 (234,377) 15.664 taxes (205,719) (56.384) Income tax expense (benefit) (2,151) 2,058 6,259 8,923 14,382 Income (loss) from continuing operations $ 53,899 $ (236,435) $ (211,978) $ (65,307) $ 1,282 Other Financial Data: Capital expenditures New stores and remodels (3) $ 12,697 $ 24,559 $ 38,649 $ 86,124 $ 64,398 Other 3,680 3,956 10,335 12,870 9,455 Total capital expenditures 16,377 28,515 48,984 98.994 73,853 Cash interest expense (4) 179,954 213,907 211,787 217,081 165,495 Store Data: Number of stores (at period end) North America (5) 1,641 1,741 1,837 1.929 1,924 Europe 1,069 1,126 1,161 1,185 1,161 Total company-operated (at period end) 2,710 2,867 2,998 3,114 3,085 Franchise 603 539 442 421 392 Total global stores 3.313 3.406 3.440 3.535 3,477 Concession stores 933 709 130 20 Total gross square footage (000 s) (at period end) 2,759 2,921 3,057 3,170 3,117 506 Net sales per store (000 s) (6) 470 478 489 488 Net sales per square foot (7) 462 469 480 481 502 Balance Sheet Data (at period end) Cash and cash equivalents (8) S 55,792 S 18,871 $ 29,415 $ 58,343 $ 166,956 Total assets 2,000,206 2,213,555 2,426,328 2,694,026 2,760,282 Total debt (including credit facilities and capital lease) 2,157,695 2,409,085 2,363,353 2,358,412 2,351,662 Total stockholder s deficit (517,322) (580,244) (331,774) (83,033) (14,440) Table of Contents 30