Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age 24 34, income $42,000 and higher) is estimated at 18.8 million individuals. Research indicates that, in the first six months of 2011, 2.61 million women in the target group purchased Baby Lips. During the same time, approximately 12.3 million women in the target demographic group purchased high-end lip balm. Calculate brand penetration for Baby Lips. Round your answer to two decimal places.

Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age 24 34, income $42,000 and higher) is estimated at 21.5 million individuals. Research indicates that, in the first six months of 2011, 3.58 million women in the target group purchased Baby Lips. During the same time, approximately 11.0 million women in the target demographic group purchased high-end lip balm. Calculate market penetration. Round your answer to two decimal places.

Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age 24 34, income $42,000 and higher) is estimated at 21.1 million individuals. Research indicates that, in the first six months of 2011, 3.39 million women in the target group purchased Baby Lips. During the same time, approximately 11.5 million women in the target demographic group purchased high-end lip balm. Calculate penetration share for Baby Lips. Round your answer to two decimal places.

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