Question
Mayfair Department Store was shut down during the months of July and August due to severe flooding in the downtown area. The stores insurance policy
Mayfair Department Store was shut down during the months of July and August due to severe flooding in the downtown area. The stores insurance policy provides revenues to the department store in cases of natural disasters. Sales data for the preceding 6 months are listed below.
Month | Sales (1,000s) | Month | Sales (1,000s) |
January | 184.72 | April | 210.36 |
February | 167.84 | May | 255.57 |
March | 205.11 | June | 261.19 |
- Develop a forecast for July and August using exponential smoothing with a = 0.4. (Hint: use the July forecast as actual sales for July in developing the August forecast.) Comment on the use of exponential smoothing for forecasts more than one period in the future.
b) Use linear trend to predict sales for July and August. What are the forecasted amounts?
c) Mayfairs insurance company has offered $240,000 per month for the lost sales. Should Mayfair accept the settlement offer? Why? If Mayfair should reject the offer, what is the amount that Mayfair should make as a counter offer?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started