Mayweather's salary your fixed costs total $20,000,000. Your variable costs are $50. After careful research you have found that the market will bear a ticket price of $850 (tickets are all inclusive; meaning food, beverages, parking and a souvenir are all included in the ticket price). The arena you have booked can hold a maximum of 12,000 fans. Using the information above, answer the questions below.

• How many tickets would you need to sell to break even?
• What is the "contribution" amount?
• How many tickets would you need to sell to make a $1,000,000 profit?
• Based on only your answers, should you proceed with holding the event?