Mazda have just released the 2021 version of their bestselling Mazda3. The Mazda3 stands out as one of the best vehicles in a highly competitive class, with top-notch safety scores and great performance. This sporty sedan is one of the most fun-to-drive cars in its class and offers dynamic steering, responsive brakes, and quick acceleration. It also has a comfortable ride that smooths out most road imperfections. Inside, the Mazda3 features a user-friendly infotainment system, and there are upscale materials throughout its cabin. The most glaring weakness is its small back seat.

a)There are three main factors that can influence consumer/buyer behaviour. Sam, a recently graduated marketing executive is in the market for a car. Explain how each of these factors could influence the decision to purchase this Mazda 3x sports car. Name the factors and illustrate your understanding of the influences that will guide Sam's consumer behaviour.

Which two (2) pricing tactics would you recommend Mazda use when marketing this new model.Explain your reasoning.