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Delown customised sin of if a product (nya pe of the Hol View prototype in in bers, the shoe site to order and get the delivered in to tayari Alf Nesconpettively valuable to capabilities were being any managed enhancement are made at fluit as ways to improve could be developed and and now capabile were being added in wat (to provide fomen with better aperience and to respond to toeping changes in commerferences and execution Coberts in National is to render new or entonced and points to all of the comm's product categories and also extend to all of geographic repom and countries where Nike da murit pencher. The poil was to be Nitecores and capabilities to produce an enduring competitive advantage overvals and comes the best possible price is purchasing and Nke products Mange fiscal year 2019. Niewed athletic wear for 112 acties 12 countries. Ao pront of Nile's towar wens produced by independent contracturacters in Vietnam (19 percent). Chisa (2 percent), and adoras (21 prot but the company had a facturacients with independent orien Argentina and mature for for sale primary within those countrie Nebende pudi wa mtoto of the litt utes by Independent content manufactus scuted countries to percent or separul protected in Chino (27 percent. Vitan (2 percent). Tas (10 perts). The top the contratantes conted for approximately perten Ad paidl justice The addas Group The mission of the nices Group was to be the best sports come in the world leed in Germany, pri bises and brand into 2020 Minerante of active et mwen dan ook nie do indicate O RE 45F Sunny pe here to search INT AM . The essment of Avanced Product Creation Center Charge winkeping the preline loving with profections, new digital products and manufacturing on to max Speed salty Nie was agresywvesting in JD modding and other related technology to quickly create protypes of new product we traditional scholy. It often tok foto os to go from new idea to design to prodiet prototype So far, Niks had been se to go from design, to prototyping to waiting to delivery in the compared to into 1. meth. Nato pond groping capabilities to le point them to percent of new promoties odd be rapidated the chic Poduct Crition Cum In Fortid Oregon Displayed anleen alleres eget under sport murering contact, and other we werested and evaluate progetting the event and prototyping 10 A reach of all ske.com websites in late 2007 that featured a new decan with better at app and functionality are online, e che potet dies, and butter product descritto da pering more vitit, longer shopping times are, and in it. Implementing based urna epatitis undohet rretty developed facturing motion och ting er attity and complete meldenster, and congue sed into a broad scale. 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The proces used 75 percent les en estado percent of contendentes per reduction in a Revel upply chain praction that does the land time from many source days to 10 days in coeleste and time of three moet in other lance Creadigital log elled Nile ID whereby customers could go to Nile Designer own customised version of a peod ( spel of Free Run Hytte vie prototype in an hour or so be the shoes nitted to order and get them delivered is to days or less All of Nike's competitive valuable resources and abilities were being nyampe, mens were made fast as ways to improve could be developed into and capabilities are being added int(1) to provide comes with a better "Nissperience and to respond to changes in comer peces depectation Collaborathe efforts were underway in Nidgital store now renkanced and citi to all of the company's product categories and to extend them to recomand countries where da market. The tolle Nieodpis to protective advantage over vant the best possible experience in purchasing and using News Mentertaistol year 2018,NI 112 utoe is 17 countrie. 9er or Nefretwear as produced by dependent contact Vitom (pret pere), and spent the comments with independent factories in Argentina and India tamen for ule primarity within most countrie Niebandet pure wa manufactured out of the thed Statesley 234 independent entre murs located in Je countries about percent of the appale pundute counted in China (22 percent Vietnam (22 percentat Tolland (10 percent). The top the contractamencontot for approximately 49 percent of NICH Mandappard produce The adidas Gloup The mission of the tides Group was to be the best pots compethe world Heartered in Germing is primity stand bring in 2030 cm will of the winner om intrator retenties O 45F Sunny e here in search - Product Design and Development Top executives Deved that product innovations concents both technical design and helderlyn was the key to Under Armour growth and budget and products were manufactured with technically and specialty obres produced by the arties. The congens product development team lowed couple to me ne bries and materials we is Us products had the desired performance and fit attributes. Under Armour regularly fed products that of the portance chances became able and as the seeds of the changed. Product development efforts to bring the company product offering in bolnowanie product categories and market segment. An effort was made to design products with site technologiilor lethed in that would enhance to a perception and understanding of the end benefits of Under Armproduct Under Armour's product development team ad significant prior industry experience at leading brand other pplers and branded the appeared for contro throughout the worldThe team worked only will Under Armour marketing and wlei team as well as professional and collegate alates to lety product trends and determine mane edi Odbori imong the company product development and marketing team had prove inportant istiying the opportunity and in the ches product and the technologies CHAROLD COTIONpedot, tich were made from our cotton but performed me the products made from the wally not that you fermd wicking way from the body . COLIXBARI Infrared snepriechy plied to the ide of this paided with UA HOVA, proprietary underfoot cute apped in a mechipped with a MapMyRipowned to other and are con to 2017 luder Armour opened its conter for permanention to in tant Ortponinger foerwear design and development cente location Sourcing Manufacturing and Quality Assurance Muse of the high tech city fires and other medin LIA profits were developed by the parties and sourced from a limited me freestyle manufacturers were manicured income Under Armow executives the social production enable the company to seek out and whichevertrie wpplier atite to produce the land best priorited to 's specifications, while sing more time for LA's product development of concentrate on upending the poverall pest of all products and expanding the components 2019. prosinceront of the frie en la products come from teen with primary locations is My Twal, Vit, China, and the United States. Income a big friction of the main Apres were promote contre lettorate of the cotto fatis ved in the CHARGED COTTON proses set to perfection day my bed on the In 2019, analys CA products were made by 17 inwone manufactus operating in come to mancare profond primately 3 Profit Approximately 35 percent of spend and comes were manufactured as an Vietname May Awfootwerp w made by a pery contract waren operating pinay in Vietnam, China, Indone these ter pred premately 6 Prome of the many few products All contact manufacturing Under Armour represented the eye omare Am Allore pots across Type here to search AL G Aa used four independently functioning apps (MapMyVines, MyFitnessPal Endomondo, and UA Records) to enable subscribers to log workouts, runs, and foots eaten and to use a digital abboard to review meses relating to their sleepites activity, and nutrition. Next, UA introduced a Connected Fitness Systencilled Under Armour Health tonsisted of a wakifunctional limband that measured sleep, resting heart rate, steps taken and work intensity heart rate stap, and a smart scale (that tracked bodyweight body fat percentage, and progre toward a good the wristband we water resistant could be worn 24/7, and had cloth connectivity with UA Record. Kevin Plank was so enthusiastic about the long term potential of Under Armour's Connected Pressbines that he had boosted the company's tomar engineers and software developers Parco from 20 to 350 during 2014 and 2015. In 2016. Under Armour organized all of its digital and fitness technologies and products into a new bute division called Connected to under the Jedenip of a senior vice president of digital revenge. Hy December 2013. Under Armour believed it had ciented the world's largest iptal health and fitness commity. More than 250 million people had downloaded one of the company's digital ten spos. Manyers were quite active, with more than 2 million workouts and 30 million foods being logged daily across the world. Under Armour hand omnes that members of its digital ecosystem prchoned 6 percent more Under Armour products than other consumers and that their brand preference for Under Armour products w nifancy higher Wille Connected Fitness sales prew rapidly, the balles initially lost willens of dollan annually and achieved profitability in 2011 sex Ad 28. As part of the 2017 restructuring prog. Under Armour merged its core connect the digital products.lengineering and digital media under the direction of a chief technology offer this management arrangement evolved Puthier in early 2018 with the appoint of a new senior vice president, Gigital predict who reported to the chief technology for and hat responsibility for leading the strategy for digital product development in collaboration with eventive management, product or heads, marketing and creat/design in Under Armour's Pory 2015 camningsantouncement the Connected me besines reported its first ever positive operating income (almost 100,000) for fourth quarter of 2017, for full yew 2018, the connected Hiness business reported income of $5.9 milion Under Armour reported that premium berpion revenue for its Content binines grew about percent during 2015 UA My was the number one og beth and fitness app in the Apple App Store in 2011, men of this sophede billion foods and burned more than 400 bin calore ters of various Connected Fitness appe participated in social media communities on WeChat, Snap Your Facebook, and other plats Teming Under Armour had losting agreements with a ner of them to producent market Under Armoppure conies and competinder Armour product marketing and we teams wert die volved in all steps of the design process for lined products in order to maintain and standards and comisy. During 2014-2020. Iets sold LIA handed collepie National Football Lee and National Marketboll Associion apparel and stories, baby and its portl, tem uniforms, socks, water bottles Gewind other hand good ciment that featured performance advantages and functionality similar to Under Armour's product offerings Under Armou pre approved it products manufactured and sold by its liceres, and the company's quality we leam the one that these product met the same quality and commentando as company sold products, Marketing Promotion, and Brand Management Strategies Under Armouhan in house marketing and promotion department that designed and product of its advertir enignito delve commandes praticandroid wareness Under Amos sending performance atletie brand. The company's total marketing expension in 2019, 6542 million in 2016, 8565. in 2017 and 0.5 2016. These included the costs of sponsoring events and various sports team, the oth of while ensement and a placed in a variety of evilo, print and social media outlet All were included as part of sing gencral, and strative expenses showing Exhibi Sports Marketing Under Armour's sports mariting and promotion strategy began the sales and use of its products to performing athletes and other school calline and professional levels. This tegy was executed by entering into greement with a variety of collegate and professional sports team sponsoring and being sotmet collegiate and professional sports eventering into entonment trees with individual athletes and cling Under Armour produs directly to team managers re to search 45F Sunny New footwear collections for men, women, and youth were introduced analy, sometimes sasnally. Most w models and styles incorporated fresh tednolegio fratres font kind of the Since 2012. Under Armour had more than tripled the number of footwear styles/models price ove $100 per pat the best selling offerings were in the baskestall and running shoe categories CH To capitaline on a relyined long term endorsement contract with pro basketball superstar Stephen Curry Under Armour begin marketing Stephen Curry Signature line of basketball shoes in 2014 the so-called Curry One models had a prioc point of S120. This was followed by a Curry Two collection in 2015 at a price point of $1. un 2.5 collection at a price point 135 during the NBA playoffs in May and June 2016, Curry Three collection in Fall 2016, a Curry 4 collection at a price point of $130 in 2017, Curry Scollection at a price point of 5130 at the start of the NBA play in Mar 2018, my collection of a pre point of $130 in December 2015 and a Curycollection stapele point of 140 in November 2019 After ng progolfer Jordan Spieth to a 1year endorsement contract in cuty 2015 Spieth had spective on the Professional Golf Ancelotion (PGA) tour in 2015 and whatel 2015 PGA Tour Payer of the Year - Under Armowe promptlyght to leverage the signing by introducing a new 2016 golf she collection in April 2016. The collection had styles, men in price Dom 10 to $220. A now Spieth One Signature collection was introduced to eaty 2017 with much the same price points, followed by a Spleth collection is early 2018, which was accompanied by Spieth Tour of one, and a Spieth collection in early 2019. Under Armour debuted its first or shore ofted the SpeedForm Gemini 2 Record Equipped) at a price point of $150 in 2016 mart the models were equipped with the capability to connect wtomatically to LA's connection website and recederactivities in the weare's the tracking account In 2015, wing freshly developed connected test technologies and several other time. Under Armour debuted a new, moltested HOVRios, which Kevin Pakhaled new product that it what the company called the trifecta style performance and IL HOVR models were priced from $100 to 5H0 models we compression in a special rolded foam that provided wity feel the mentors entry with each ep to reduce impact and comes to deliver matched comfort. The higher priced "Conmeetod" HOVR models hat tilto Under Armour Med Storch that could be paired with a mobile phone and used to track analys, and store motory known running met enabling romers to know what they needed to do to get bett Munk believed the HR and a refection of the compey's growing it to most notive prodiet in 2020, HOVR model wile for running ring bull, golf, and wear, ammof the HOUR od fi holttested technolonya Chrowing of Under Armowa modul in 2019 2020 eurot to recently developed technologies as Antam Wich provides a cafe baterapport and fight structure and support) and Charged Cushion (which provide directional ini, and more management, engineered to maine comfort and control) : Clutch technology mod in some for at models flexed and responded like your second skill Shoppen could also design their own customized Reming uploadedim, amable par antent of styles and technologies, and a giant any of color options med Are Under Armour's cyline in 2019 included ones socks hats and leader, bell packs and be protective here to see boilet and coolers, and moment of sports equipment. All of these scries found performance stages and functionality similar to the term products. For instance, the cony betul batine, fotopol, and singles included HEATOARE, COLDOBAR, and Chache technologies and were designed with some fries to provide various high perform atbutes that differentie Under Armour aves from those of rival bunda Cintain cember 2013, hd Amour acquired Maphy het, which served one of the largest communities in the world at iti website and offered diese mite of the epplication under flag and MapMylan and MapyRide Ulting GPS and other lanced technologies MapMyFits perved as win the sentity to man and share the workouts tinder Armoured an inspirado My in 2015 enabling to create a multitud connected the bound that med dependently functioning (Firen, Momond Resorts to low, and foods and to use a digital dush to view the relation to the letters, thity, and in Ne AtoConnected in Sytem called to one of here to search 15S 6 AL 2 In late 20s, Sports changed its name to Under Armour and became a public company with an initial public offering of common stock that generated nd proceeds of nearly $115 million Under Armour immediately be puring a long term strategy to grow its product linestablish a represence in a sing mber of counts are the world and buldu wareness of the Under Armour brand and its interlocking "U" "A" Stock Price. Ownership, and Management Changes at Under Armour 2016-2020 Since early 2016 and continuing into early 2020. Under Armour stock price renned below the 5105 per share achieved in July 2015, with most of the decise coming in 2016-year end 20 the price is $27, do the end of February 2020, it was por share due to the company's weak outlook for the reminder of 2020 Aide from the company poor financial performance stock price declines were also a reflection of livestor concerns tout whether the Under Armour brand was in deep role in North Amerfes the experiences of other tried and demonstrated it was extremely diffoltto retuild a brand once it had fallen out of favor with the public. Investors had been inerved in November 2017 21/Wall that med Kevin fourth on its list of "20 Wont CEOs in America 2012. Pank hat been under the microscope since controversial fit of the company's clock in April 2016 litt Css AD ettled), Class A and CC Voting power) shows that resulted in Kevin Mankhning 65 percent of the total ancholder voting power on every such der voletten Since the stock split. Mankhad sold one of his shares to fund the creation of Plank Industrie, a plate investment company with white in commercial real estate hospitality, food and beverat venture capital and thoroughbred borse ring. Maks erities had claimed the new venture was not too much of his time. In addition time indeling with 'seperting and sales slowdown was contrained by his moment in helping speed a 25 year, 5 bilion project being party faced with bonds wood by the Chy Takimeshatimore Development Corp) to develop front property in South Baltimore into a minicity called Port Covington that would rate thomandos nd drive demand for offic buting boses, shops and rank Industrie Scanare Development Com the lead private developer of the Port Covington project Syamerehat completed a use of properti in the project, including a $24 million tontis of a former Sam's Clutte a 170,000 refoot cility for Under Armour, tentatively named Ruilding (Pane's number is lenty or Mutand football jersey). Muilding 37 ware Under Armohod pohmed for 870.5 million in 2014 and was being used by more to der Armour for 1 million met Huilding was the first phase of Under Armou plan to create a 50 celobal headers campes that would include a new headquarters building on the site of Rulli 17. stitional Under Amour is md manufacturing pace, a munade lake, and a small tat-alat designed to house as many as 10.000 Under Armour employees (temployed appsittely 2.100 people in Maltimore in early 2018, we 600 of which were house in Bolding 3 To compensate for the time he was spending on cotide interests. Plankengered the appointment of a formerly CEO of the ALDO Group.aylobal footwear and resories Heren company, as President and Chief Operating Officer (CC) of Under Armour in June 2012. Priklad o years of experience in the pure footwear, and retail Inty holding top management powtimes with responsibility for such brands as The North Face Timberland, Japony, Wool. As president and Co. Frisk was med respolity for tinder Armou potrete and the won of its long term growthplus. Kevin Make Chairman of the Heard and CEO. Then in October 2019. Under Armour moned that Frisk would becond CEO, Preletada member of Under Armour's Director, effective owy 1, 2020, and that Kevin Plank would come Executive Cluirmin of the Heart and Find Chef. Frisk would report directly to Kevin Mank In 2001, Hank Worly reduced his way from $500.000 $6.000.000, which was use when he founded leder Armou. As las acestockholder. Panked should be competed for his services and primarily on the company and incentive plastic to the company's performance and en in performance by a 52,00 tary remained in place in 2010 In late 2005. KV Sports changed its name to Under Armour and became a public company with an initial public offering of common stock that generated and proceeds of ready 3115 million in der Armour immediately begin pursuing a long term sy to grow its product lint, establish a mateicience in a growing number of contro the world, and built wareness of the Under Armour brand and is interlocking "and "A" logo Stock Price Ownership, and Management Changes at Under Armour 2016-2020 Since early 2016 and continuing into early 2000. Under Armour's stock price remained below the 105 pershore teve in July 2015, with most of the dece in 2016 at year and 20 the price is $], and the end of February 2030. It was 1) per share due to the company's weak outlook for the end of 2020. Aside from the poor financial performance stock pre declines were also reflection of invest concerns about whether the Under Armour brand was in deep toe in North America the experience of other red brands denominated it was extremely dilt to rebuild a brand once it had fallen cut oftevor with the public Investors had been inerved in November 2017 at 24/7 Wait la ranked Kevin Pink fourth on its list of 20 Worst Closin America 2012 - Pankhad been under the microscopese controversial plit of the company's cock in April 2016 into entitled), Cass Band Clam Cine voting power), the resulted in Kevin Mankhning 65 percent of the total holder ting power on by their votes Since the stock. Plank had told some of this Clusure to find the creation of Pank Industria privately be company with own interest hospitality, food and bever.venture capital and thoroughbredbone Makrities had claimed the new venture was starting too much of his time. Indition Planning with 'sperating and sales lowdown was contined this moment in helping spearhead a 25yen, 55.3 billion peot (beire partially fenced in bonded by the Chu Hatime Baltimore Developer Corp) to develop wefront property in South Baltimore into a minicity called Port Covington that would create thousand and drive demand for the Dudine behops and return Indian Delorest Colleivale developer of the Port Cotton project anore hot completed amber of pepti in the projet, including a 24 novios of a former Sam's Chuo 170,000 Adity for Under Armowentatively mediante university of Maryland Billy ilding Under Armoup for 0.3 million in 2014 and wasting wwe by one to Under Arm for only Huilding with the Under Arm's plan crea celobal heater came that would be a new hedging of Building itinander Armoure end mining yaman make and almost designed to be un 10.000 der Armour (Angled Apply 2.100 people in Maltimority 2011, 600 of the weig to open for the time he was weeding on the inters. Munked the polime of wird, formerly CrO or ALDO Group, all footwear Mone Pro vom President and Chief Operating Om (COO) of Under Armour in June 2013 Faktad 3 years of experience in the apparet, footwear, and retail stry to top geen position with pobily for chands as The NorthTween Timberland, Papely, and SmartWool As president and COO, waimed responsibility for tider Armour to started the south of the term growth Keview of the Heard and CHO Then in October 2010. Under Armour annonce that k would come CEO, Prevident and amber of Under Armour Hof Dietety 2020, and that Kevin ik would become motive Chairman of the door and Chichik would report duty to Kevin ank In 2005. Pank voluntarily reduced his salary from $500.000 $26.000.000, with this promete aty when he founded leder As L'aget ochter. Man berat God be cooperates for his wrvices based primarily on the company in the planted to the company's emance and on a performance besitys. 5.8,000 y remained in place in 2020 Case questions: Under Armour's (Case 8) 1. What is your assessment of the strength of the competitive and driving forces in the North American market for performance sports apparel? 2. How attractive is Under Armour's situation options given the company's choices? 3. What financial performance issues do you see at Under Armour based on the data in case Exhibits 1, 2, and 3? 4. What recommendations for improvement would you make to Kevin Plank regarding the turnaround strategy put in place at Under Armour? booshell Competition 6 Otpisodi pod meducation.com data-ec35472 med en Nicho Business Gob McBook Sign in MG E An Recent hidroponipant promotional partie lacur per and glyum. Sporta fermeres of Man Active, and Tech My FFA World Cup even the summer Winter Ohmple the lostos anteri Manthos, at the Ananthat was the metaler of her for profesional portilexpend the national powers of countries Miehoffie te lut were vider contre Rector dided Nye ore Herden. Derrick Rose and Damian Lucer player David Beckham and Lice Mens NFL plus Alcon Radtrick Mahomes, and Blu Sith Scheter MLA playen Chatte brothers and lots on Carlos Coma, Josh Hamond Chine yang and ternia star Noon Oukalt had to god non porta celebrities Kanye West In 2001, David Beckim, who had been wearing din product since the 12. seda 51 million licensenente al called for moderator 30 min bet mad to be worth age of 12 milionay for the next 10 years Mad wesomos tosis han to fetime deal not only top hom tyngte si Nimbus bene cordered the motive pertanding believe that endent of adidas processor companioner tiene endorsements combined Company wide expedi formaven ontleende, die in de overe Cobbon in 2009 (12.9 percent of 1. 2018 13 persones) and 2.2 billion in 2017 12. percent of news In 2015-2016.adidas lunched a number of initiatives to become more Amtriebe und 602 car pour ce for onder Armour in 2018. The incidente CH10 up to 250 National Probleme players and 20 Major La belle est three years and we will have display yid adidas pendatud ideed running shoes with bitches. The wide binndroid apo in the United States in 2017 Recant development activities commanded contemphasis The adidas Coup, Management importance of the performance chancerintis fils products. 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The production of law product was tot in die 2009, prontage of milioning 2014-2015 The company wielu up is incredible to spend