Mc. Donald's history, vision, and mission. 2. Analysis of the company's macro (general) environment (PESTEL analysis) 3. Analysis of the micro (industry) environment (Porter's Five Forces Framework) 4. Analysis of the internal environment (operations, marketing, HRM, finance, IT) 5. Evaluation of distinctive competencies and competitive advantage (if any!) of the company and its sustainability 6. Overall strategy and strategic direction of the company 7. Conclusions and recommendations emerging from your report 8. Your learning from this project