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MC Qu . 3 8 0 Besides a slowdown in the general economy, C . . . Besides a slowdown in the general economy, Coop's

MC Qu.380 Besides a slowdown in the general economy, C...
Besides a slowdown in the general economy, Coop's Consulting faces threats of competition from several other companies that provide engineering consulting services. In order to gain more business, Cooper tries to convince potential clients that his company offers better service than the competition. He has advertised heavily in professional magazines, often quoting some of his highly satisfied clients. The market Coop's Consulting operates in is an example of
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