mc questions

14. The use of remote control devices on television to "zap" out commercials is an example of A) selective attention B) selective exposure C) selective identification D) selective encoding E) selective retrieval 15. It is common practice in the market place that companies put a lot of effort in maintaining their logos so that consumers can recognize them at the first sight. By doing so, the companies are taking advantage of the follow A) the familiarity effect B) the novelty effect C) the boredom effect D) both familiarity effect and novelty effect E) none of the above is correct. 16. One company finds out in an experiment that consumers haven't noticed the difference between a 20-ounce package and a new package until the new package increases the amount by 3 ounces. In order to promote the sales of its product, the company plans to provide better customer value by introducing a larger package at the same price. What's the minimum amount the company must add to its 60-ounce package so that the consumers can detect the improvement? A) 6 ounces B) 7 ounces C) 8 ounces D) 9 ounces E) 10 ounces 17. Inserting a very brief message such as "Drink Coca-cola" into a film for a fraction of a second is an example of A) selective exposure B) absolute threshold subliminal perception D) preattentive processing Weber's law