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McDermott Company has developed a new industrial component called IC - 7 5 . The company is excited about IC - 7 5 because it

McDermott Company has developed a new industrial component called IC-75. The company is excited about IC-75 because it offers superior performance relative to the comparable component sold by McDermott's primary competitor. The competing part sells for $1,400 and needs to be replaced after 2,200 hours of use. It also requires $300 of preventive maintenance during its useful life.
The IC-75's performance capabilities are similar to its competing product with two important exceptions-it needs to be replaced after 4,400 hours of use and it requires $400 of preventive maintenance during its useful life.
Required:
From a value-based pricing standpoint:
What is the reference value that McDermott should consider when pricing IC-75?
What is the differentiation value offered by IC-75 relative the competitor's offering for each 4,400 hours of usage?
What is IC-75's economic value to the customer over its 4,400-hour life?
What range of possible prices should McDermott consider when setting a price for IC-75?
\table[[1. Reference value,,,],[2. Differentiation value,,,],[3. Economic value to the customer,,,],[4. Range of possible prices,, Value-based price,]]
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