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McDermott Company has developed a new industrial component called IC - 7 5 . The company is excited about IC - 7 5 because it
McDermott Company has developed a new industrial component called IC The company is excited about IC because it offers superior performance relative to the comparable component sold by McDermott's primary competitor. The competing part sells for $ and needs to be replaced after hours of use. It also requires $ of preventive maintenance during its useful life.
The ICs performance capabilities are similar to its competing product with two important exceptionsit needs to be replaced after hours of use and it requires $ of preventive maintenance during its useful life.
Required:
From a valuebased pricing standpoint:
What is the reference value that McDermott should consider when pricing IC
What is the differentiation value offered by IC relative the competitor's offering for each hours of usage?
What is ICs economic value to the customer over its hour life?
What range of possible prices should McDermott consider when setting a price for IC
table Reference value,,, Differentiation value,,, Economic value to the customer,,, Range of possible prices,, Valuebased price,
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