McDermott's success cafpie from tie marly charges fie Trisuited To Delet audioto cultural differences. For instance, he quickly discovered that sales were not very effective in the United States because the salespeople were more interested in focusing on the engineering aspects of SAP's products at the expense of listening to American customers. His experience managing a deli store at a young age help him develop cross-cultural management skills he leamed how to deal with a diverse group of customers