McDonald's advertises a sweepstakes through a mailing that says prizes are to be reserved for 15,610 "lucky winners." The mailing further states, "You may be [a winner] but you will never know if you don't claim your prize. All prizes not claimed will never be given away, so hurry." The mailing does not give the odds of winning. The FTC sues to enjoin the mailing as deceptive.What is the result?*