McDonalds and CSR Case Study: There are more than 32,000 restaurants around the world that carry the McDonalds label and logo. As such, they subscribe to the company values which in turn are summarised in a simple statement: We operate our business ethically. This value is at the heart of all of its CSR activities. To support it, the company has established an array of policies and processes, as well as a comprehensive governance structure led by our Board of Directors and spanning all levels of the organization. The policies are outlined in full in its worldwide corporate Social Responsibility Report ( Cannon, 2012, p.35): 7.1. Relate McDonalds CSR activities to the definitions of CSR with which you are familiar.