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McDonald's attempts to achieve both global efficiency and local responsiveness. Its menu includes kosher meat in Israel, veggie burgers in India, and prawn burgers in
McDonald's attempts to achieve both global efficiency and local responsiveness. Its menu includes kosher meat in Israel, veggie burgers in India, and prawn burgers in Singapore. At the same time, the overall look and feel of each outlet will be the same and combo meals happy meals will be available as well. This is an example of a: Question 22 options: A) diversification strategy. B) global strategy. C) multi-domestic strategy. D) transnational strategy
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