McDonald's Diagnosis, formulation and implement

Diagnosis

• Are the company's value chain (main and support) activities mutually reinforcing?
• Are the resources and capabilities of the enterprise adaptable to the requirements of the external environment?
• Does the company have a clearly defined strategy to create a competitive advantage?
• Is the company taking full advantage of its strengths and making the most of its opportunities

Formulation - come up with a feasible plan

Implement

• What activities are required? Chronologically. Which are the most critical?
• How will funding be used to fund this proposal? Does the company have sufficient cash on hand, or does it need to consider debt and/or equity financing? Determine how long it will take for a proposal to break even and pay for itself.
• What will be the result of this song project? Provide specific, measurable, achievable, realistic and timely goals with "SMART" attributes. Describe how the plan will help the company gain a strategic competitive advantage.