McDonald's has achieved the status of one of the most recognizable franchises across the globe through a mixture of successful marketing, consistent service and products, and strong leadership. Ray Kroc was a visionary leader who inspired others through his charisma. He saw the potential for standardizing an efficient, systematized restaurant model and replicating it across the country. Kroc is quoted as saying, "If you've got time to lean, you've got time to clean," which highlights his goal-oriented and task-focused leadership style that still exists in the corporation today.

1. What kind of normative leadership style do you think Ray Kroc, as a leader in the first years of McDonald's, likely used? Explain your answer.

2. What are the benefits of a corporate leadership strategy?