McDonald's has added smoothies to its menu, like in some countries of the world. We intend to do the same thing in Mauritius. The smoothies will be created using a fruit foundation that includes fruit purees and juice concentrates, as well as sugar and artificial flavorings, as well as a "smoothie yogurt" produced with corn starch and gelatin.

Describe your potential customer base(use the segmentation bases to describe the target market).

Justify how creative and innovative the opportunity(the unmet need) is.