McDonalds in 2013 Case Study Questions

1. Which trends in McDonald's external environment are likely to have the greatest impact on the company's ability to sustain a competitive advantage?

1. How is McDonald's positioned relative to its major competitors?

1. Which generic business-level strategy does McDonald's employ? Is it effective? How so?

1. Which international strategy does McDonald's employ? Is it effective? How so?

1. How should Thompson adapt the organizational structure of McDonald's to achieve his strategic plan (exploit vs. explore)?

1. Among all the roles played by strategic leaders, which one(s) will be most important as Thompson implements his strategic plan?