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McDonald's is a world leading fast food and quick service restaurants chain with more than 36,000 restaurants worldwide. In Malaysia itself, McDonald's has more than

McDonald's is a world leading fast food and quick service restaurants chain with more than 36,000 restaurants worldwide. In Malaysia itself, McDonald's has more than 260 restaurants nationwide with average 13.5 million customers served per month as well more than 12,000 hired local employees.

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Evaluate THREE (3) systems applied by McDonald's that bring competitive advantage compared to other fast food restaurants in Malaysia.

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