McDonald's is evaluating the costs associated with a global marketing campaign for a new menu launch. Fixed marketing costs are $50 million, and variable advertising costs are projected at $10 million annually. McDonald's expects the campaign to increase annual revenue by $100 million.

Requirements:

• Calculate the total fixed and variable costs for the marketing campaign.
• Determine the ROI and payback period for the campaign investment.
• Analyze the expected revenue impact of the new menu launch.
• Discuss the role of marketing in driving brand awareness and customer engagement.
• Evaluate the financial impact of the campaign on McDonald's financial statements.
• Recommend promotional strategies to maximize customer response and sales.