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McDonalds must advertise 10% more to offset completely the 5% decline in sales of burgers due to negative perceptions of eating high-calorie junk food. The

McDonalds must advertise 10% more to offset completely the 5% decline in sales of burgers due to negative perceptions of eating high-calorie junk food. The advertising elasticity of demand is: a. 4.0. b. 0.4. c. 2.0. d. 0.5. e. 0.20.

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