Question
McDonald's offers the Shamrock Shake only during the spring (around St. Patrick's Day), in an effort to target their consumers primarily through ________ segmentation. Group
McDonald's offers the Shamrock Shake only during the spring (around St. Patrick's Day), in an effort to target their consumers primarily through ________ segmentation.
Group of answer choices
psychographic
age and life-cycle
demographic
behavioral (usage occasion)
income
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Wildlife Ecology Conservation And Management
Authors: John M. Fryxell, Anthony R. E. Sinclair, Graeme Caughley
3rd Edition
1118291077, 978-1118291078
