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McDonald's offers the Shamrock Shake only during the spring (around St. Patrick's Day), in an effort to target their consumers primarily through ________ segmentation. Group

McDonald's offers the Shamrock Shake only during the spring (around St. Patrick's Day), in an effort to target their consumers primarily through ________ segmentation.

Group of answer choices

psychographic

age and life-cycle

demographic

behavioral (usage occasion)

income

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