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McDonald's recently announced that on every Friday in Florida in which the temperature does not get above 8 0 degrees it will donate 1 0

McDonald's recently announced that on every Friday in Florida in which the temperature does not get above

80

degrees it will donate

10

cents of every hamburger purchase to a local charity. The charity will change from Friday to Friday. McDonald's is using which of the marketing mix variables to increase its sales:

Product.

Price.

Place.

Promotion.

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