McDonald's recently launched 30 Days 30 Deals promotion in Australia. To kick off the promotion, McDonald's started selling Big Macs for just $1 on November 1, 2021. The promotion will end on November 30, 2021. McDonald's is keen to understand consumers' responses to this marketing promotion. You, as a marketing research consultant hired by McDonald's, are responsible for developing and conducting a marketing research project for this purpose. Applying the skills and knowledge gained in this course:

(1) propose one realistic and practical marketing research aim for this project

(2) answer all 4 questions

Q2. Critically compare and elaborate on the differences between self-administered questionnaires and interviewer-administered questionnaires and provide two examples for each type of questionnaire. If you were to use telephone surveys to understand consumers' responses to this McDonald's 30 Days 30 Deals promotion, and could only include 5 questions in the telephone surveys, what questions would you ask? Properly justify your selection of these 5 questions one by one. {Maximum 600 words. All included.) Q3. Critically discuss the pros and cons of structured observations as a research method in relation to semi-structured interviews. If you were to adopt structured observations to provide a good understanding about the consumers' responses to this McDonald's 30 Days 30 Deals promotion, describe the data collection process and properly justify your choices in each step. (Maximum 600 words. All included.) Q4. Critically discuss the pros and cons of non-probability sampling techniques in relation to probability sampling techniques. If you were to conduct a survey using face-toface structured interviews to understand the consumers' responses to this McDonald's 30 Days 30 Deals promotion, please describe your sampling design process and properly justify your choices during the process. (Maximum 600 words. All included.) Q1. Critically compare three types of mixed methods design. If you were to adopt a mixed methods design to provide a good understanding of consumers' responses to this McDonald's 30 Days 30 Deals promotion, what type of mixed methods design would you adopt? Describe the design and properly justify your choice. (Maximum 600 words. All included.)