McDonald's Russia: Managing a Crisis - The McDonald's case is old, but some of the lessons about market entry and risk are relevant, especially now
McDonald's Russia: Managing a Crisis - The McDonald's case is old, but some of the lessons about market entry and risk are relevant, especially now in the time of COVID-19 and with the invasion of Ukraine. What are the lessons about market entry? What were the cultural and practical challenges to their entry? What did they do right? What would you have recommended that McDonald's do during the currency crisis of 1998? What are the lessons from the currency crisis in 1998 that could apply to the situation in Russia today? Is there any way to prepare for a situation like the war in Ukraine? What can firms like McDonald's do to better prepare themselves?
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Authors: Van Haren
1st Edition
9087537123, 978-9087537128
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