McDonald's \"Seniors\" Restaurant Lisa Aham is the manager of a McDonald's restaurant in a city with many \"seniors." She has noticed that some senior citizens have become not just regular patronsbut patrons who come for breakfast and stay on until about 3 PM. Many of these older customers were attracted initially by a monthly breakfast special for people aged 5 S and older. The meal costs $1.99, and rells of coffee are ee. Every fourth Monday, between 10!] and 15!] seniors jam Lisa's McDonald's for the special offer. But now almost as many of them are coming every day turning the fast-food restaurant into a meeting place. They sit for hours with a cup of coffee, chatting with friends. [In most days, as many as l will stay 'om one to four hours. Lisa's employees have been very friendly to the seniors, calling them by their first names and visiting with them each day. In ct, Lisa's McDonald's is a happy placewith her employees developing close relationships with the seniors. Some employees have even visited customers who have been hospitalized. \"You know,\" Lisa says, \"I really get attached to the customers. They're like my nily I really care about these people." They are all \"iends\" and it is part of McDonald's corporate philosophy {as reected in its Web site, www.mcdonaldscom} to be iendly with its customers and to give back to the communities it serves. These older customers are an orderly group and very iendlyto anyone who comes in Further, they are neater than most customers and careilly clean up their tables before they leave. Nevertheless, Lisa is beginning to wonder if anything should be done about her growing "nonfastfood" clientele. There's no crowding problem yet, during the time when the seniors like to come. But if the size of the senior citizen group continues to grow, crowding could become a problem. Further, Lisa is concerned that her restaurant might come to be known as an "old people's\" restaurantwhich might discourage some younger customers. And if customers felt the restaurant was crowded, some might feel that they wouldn't get fast service. On the other hand, a place that seems busy might be seen as \"a good place to go\" and a \"friendly place."