Question
McDonald's signs say that there are billions and billions served. It has many competitors who are all vying to knock it from its perch atop
McDonald's signs say that there are billions and billions served. It has many competitors who are all vying to knock it from its perch atop the fast-food industry. Please explain three basic strategies that McDonald's can use to keep it ahead of its competitors. Please give an example of how McDonald's could utilize each
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
