McDonalds takes a hard look at itself every five years, asking whether or not it is going in the right direction. Many people believe that the firm is one of the worst offenders in terms of trash in landfills and foods that increase the global obesity epidemic. Executives recognize that its primary fare and the packaging that goes along with it are preferred by their consumers, but they also recognize they are a big target for outside stakeholders who believe they do more societal harm than good. What do you think? If you maintain the current course, which is likely more profitable but less sustainable, "noise" from these groups may rise to the level that lawmakers have no other alternative but to respond (e.g., forced disclosures of calorie and other health-related information, and increased taxation to cover the cost of disposal of millions of tons of less degradable waste). However, if you change your focus to more healthful foodstuffs without the easy-to-use containers, the market will likely vote with their feet. So, what should they do over the next five years? Total points possible: 4