McDonalds with over 40,000 restaurants in 119 countries serving nearly 68 million customers every day. The key of its success is "Plan to Win", which is built on operational excellence, being the leader in the marketing and continual product innovation. The managers have identified that planning is vital to the company's continued success. Briefly identify and discuss the main FIVE (5) marketing concepts that the company can employ to remain as one of the multinational fast-food chains.

H&M a Swedish fast-fashion clothing giant is planning to set up 6 stores in India in 2023. The company also focusing to boost online sales by understanding opportunities in India. Identify and explain any FIVE (5) variable of micro environment forces can be used by the manager of H&M in opening their stores in India.