McDonald'sis the world's largest fast-food chain, famous for the Big Mac and McFlurry. However, customers in different countries can find special items on the menu that reflect specific favourite foods from their native land. Watch this video to find out what they are:

McDonald's International(https://www.youtube.com/watch?v=9ORiKlpasOw&t=2s)

Minimise video

Watch this video to find out how McDonald's creates their S.T.P. in the U.S.A.

McDonald's S.T.P.https://www.youtube.com/watch?v=tKOITmV0NfU&t=3s)

Answer the following and write in complete sentences.

1. McDonald's is a strong global brand. Does their variety of food throughout the world help to strengthen or weaken their positioning and brand image?
2. Would McDonald's prefer a standardized or localized menu across the world from a cost and logistics perspective?
3. What are the risks inherent in McDonald's trying to compete in local markets against local "experts"? (For example, a Mexican menu item in Mexico?)
4. Is this approach (of localized menu items) likely to deliver more or less innovation across McDonald's operations (worldwide)?
5. Taking these above questions into account, plus your other thoughts, list the advantages and disadvantages of this menu adaption strategy to McDonald's.