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McDowell's is considering adding a healthy alternative to its traditional dinner meal. This proposed healthy meal will consist of two components: a quinoa & spinach

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McDowell's is considering adding a healthy alternative to its traditional dinner meal. This proposed healthy meal will consist of two components: a quinoa \& spinach salad and a wheatgrass smoothie. A sector of the company's management wants to use the Shapley method to allocate revenues. This sector of management has already solicated a market research firm to conduct a survey which will determine which component of this new, healthier meal will be the primary factor that causes customers to purchase the meal. Pricing information and the results of the market research are follow: Determine how much revenue will be allocated to each product using the Shapley method. McDowell's was skeptical of the results of the first market survey and hired a second firm to conduct the research. The results of the second survey said that 80% ( 4 out of 5 ) customers would buy the health meal because of the quinoa and spinach salad. Determine how joint revenues will be allocated using the weighted Shapley method. McDowell's is considering adding a healthy alternative to its traditional dinner meal. This proposed healthy meal will consist of two components: a quinoa \& spinach salad and a wheatgrass smoothie. A sector of the company's management wants to use the Shapley method to allocate revenues. This sector of management has already solicated a market research firm to conduct a survey which will determine which component of this new, healthier meal will be the primary factor that causes customers to purchase the meal. Pricing information and the results of the market research are follow: Determine how much revenue will be allocated to each product using the Shapley method. McDowell's was skeptical of the results of the first market survey and hired a second firm to conduct the research. The results of the second survey said that 80% ( 4 out of 5 ) customers would buy the health meal because of the quinoa and spinach salad. Determine how joint revenues will be allocated using the weighted Shapley method

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