McGraw-Hill Marketing Simulation: Retail McGraw-Hill has a marketing simulation involving a backpack. Target market is urban commuters. The Importance of a Retail Strategy Application based activity retailing Marketing No Answer needed!! To pass this I had to just use print to advertise twice a day this print one reached 50% of commuters, only select classic as the positioning, i charged the price of 85$ and selected only direct and online as my channel.