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McGuire Advertising Agency produced television and magazine ads for a client. The ads were developed with a common theme, and in so doing, $49,000 in
McGuire Advertising Agency produced television and magazine ads for a client. The ads
were developed with a common theme, and in so doing, $49,000 in joint costs were incurred.
Separable costs totaled $60,000 for the TV ads and $20,000 for the magazine ads. The
agency received $95,000 in fees for the TV ads and $42,000 for the magazine ads.
Allocate the joint costs using the net realizable value method:
TV ads: $ ____________________ Magazine ads: $ ___________________
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