MCQ

Why is the attitude/behavior link so important to analogical advertising....advertising on old media ike TV, newspapers, magazines and radio?

A. There was always a lag of time between when a person was exposed to a commercial and when that person was in the marketplace and therefore able to buy the advertised product. The advertisement had to create desire for the product that would last until the buyer could buy the product.

B. The creation of a positive attitude toward a product promotes word-of-mouth "advertising" of that product from person to person. So, you want a client's product to be associated with positive attitudes.

C. So many media consumers, even in the analogical era, didn't like commercials that it was necessary to create positive attitudes toward commercials. Those positive attitudes would result in commercial consumption behaviors that would allow commercials to persuade consumers to buy a client's product.