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MD 1 2 MD 2 2 MD 3 2 Budgeted sales in units 1 1 4 , 7 5 0 7 6 , 5 0

MD12 MD22 MD32
Budgeted sales in units 114,75076,500191,250
Budgeted selling price per unit $27.50 $18.00 $19.00
Budgeted variable cost per unit $22.00 $14.50 $14.00
Actual sales in units 131,60094,000150,400
Actual selling price per unit $27.75 $18.50 $19.20
Actual variable cost per unit $22.50 $15.00 $15.50
(6 points) Assume Med Corp. from the previous problem actual results included a 5.0% market share
based on Meds total sales of the market for the current period. The estimated the total market share
for sales was 6.0% for the MD12, MD22 and MD32 products during the same period.
a. The firm's market share variance based on contribution margin for the period is:
1) $8,236 Unfav
2) $18,551 Unfav
3) $309,188 Unfav
4) $364,720 Unfav
b. The firm's market size variance based on contribution margin for the period is:
1) $277,663 Fav
2) $333,195 Fav
3) $15,762 Fav
4) $ 1,892 Fav

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