me improve my writing thesis and add some content in my thesis Title: The Impact of Social Media Influences on Food Tourism Preferences: A Case Study of TikTok Users in Malaysia In recent years, the surge of social media platforms has significantly Impacted various industries, and the realm of food tourism is no exception. This thesis delves into the intricate relationships between social media engagement, cost-effectiveness, information dissemination, and effective communication in shaping food tourism preferences, focusing on TikTok users in Malaysia. 1.0 Cost-Effectiveness and Food Tourism: The cost-effectiveness of food offerings directly influences the decision- making process of potential tourists. In the context of social media, the relationship between cost-effectiveness and food tourism is pivotal. TikTok, as a visual platform, serves as a dynamic space for users to share cost-effective culinary experiences, influencing potential tourists. By analyzing TikTok content, this study aims to unravel how cost-effective portrayals of food experiences contribute to the decision-making process of prospective food tourists. 2.0 Informational Influence on Food Tourism: Informational content on social media platforms plays a crucial role in shaping food tourism preferences. Users seek reliable and insightful information about culinary experiences before making travel decisions. This study explores the relationship between informational content on TikTok and its impact on food tourism preferences in Malaysia. By analyzing the nature and quality of information shared on TikTok, the research aims to discern the ways in which informational influences contribute to the decision-making process of users inclined towards food tourism. 3.0 Communicative Dynamics and Food Tourism: Communication is fundamental in influencing and sustaining food tourism preferences on social media. The interactive nature of platforms like TikTok facilitates direct communication between users and content creators. This study investigates how effective communication directly influences food tourism preferences. Examining the comments, feedback, and interactions on TikTok, the research seeks to understand the dynamics of communication and its role in shaping the perceptions and decisions of TikTok users regarding food tourism in Malaysia. Drawing insights from these three dimensions, this thesis aims to provide a comprehensive understanding of the multifaceted relationships between cost-effectiveness, information dissemination, effective communication, and food tourism preferences among TikTok users in Malaysia. Through a case study approach, the research will contribute valuable insights for both academia and the tourism industry