means managing markets to bring about profitable exchange relationships by creating value and satisfying needs and wants.

a$.$ Selling

b$.$ Promoting

c$.$ Marketing

d$.$ Relationship marketing

e$.$ Market segmentation

The five alternative concepts under which organizations conduct their marketing activities include the production, selling, marketing, and societal marketing concepts.

a$.$ promotion

b$.$ pricing

c$.$ distribution

d$.$ product

e$.$ demarketing

To practice the marketing concept, an organization must deliver the better than competitors.

a$.$ desired satisfactions

b$.$ attractive prices

c$.$ level of service

d$.$ advertising Eampaign

e$.$ convenient packaging