Measure maps TMD Goal tnc produces and selis hockey equigment, often custom made for online orders- The compony has the followng performanca metncs on its balanced scarecard: daye. from ordered to delivered, number of shipping errors, customer retention rate, and market shate. A measure map illustrates that the days from ordered to delivered and the number of shipping ertors are both expected to difectly affect the customer retention rate, which atfects market share. Additional internal analysis finds that: - Every shipaing error oved 3 shipping errors per month reduces the customer retention rate by 2%. - On average, each day above 2 days from ordered to defivered yields a reduction in the customen retention rate of 1%. - Each day before three days from order to delivery yelds an increase in the custorner reterition rate of 1%, on average. - TMD Goal Incis current customer retention rate is 70 "ata. - The company estimates that for every 1% increase of decrease in the customer reterition rate, market thate changes 0.5 in the same direction. - TMD coal incis current market thate is 20\%h Lgnorng any other factors, if the company has 5 shipging emors tha month and an averoge of 4 doys from ordered to delwered, determine a. The nece customer tetention rate b. The herw metiket shate to