Measurement and Evaluation - This section includes how you will evaluate the overall effectiveness of yourmarketing strategy (2-4 slides). Calculate Return on Marketing Investment Benefit (net sales revenues that are generated from marketing) Cost of the marketing/ Cost of the marketing.

Calculate NPV for the marketing strategy your group formulates. Estimate 2-3 years of incremental revenues your final project winery can generate from the marketing strategy and calculate NPV of the marketing project using the NPV excel file provided by Dr. Madanoglu. Include the results of the NPV for the marketing strategy in the PPSs. Provide all the assumptions underpinning the NPV calculation.