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MEC, a hiking and climbing equipment retailer, has a rock-climbing wall inside the MEC store so that consumers can test products prior to purchase. MEC
MEC, a hiking and climbing equipment retailer, has a rock-climbing wall inside the MEC store so that consumers can test products prior to purchase. MEC most likely differentiates itself from its competitors through __________.
one-stop shopping | ||
showrooming | ||
self-service retailing | ||
experiential retailing | ||
full-service retailing |
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