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Medbury Communications Systems ( MCS ) produces mobile radios for arctic and other harsh environments. The costs to manufacture and market the radios at the
Medbury Communications Systems MCS produces mobile radios for arctic and other harsh environments. The costs to manufacture
and market the radios at the company's normal quarterly volume of units are shown in the following table: Complete this question by entering your answers in the tabs below.
Req A
Req B
Market research estimates that quarterly volume could be increased to units, which is well within production capacity limitations if the price were cut from $ to $ per unit. Assuming that the cost behavior patterns implied by the data in the table are correct.
A What would be the impact on quarterly sales, costs, and income? Select option "increase" or "decrease", keeping before price reduction as the base. Select "none" if there is no effect.
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