Meddit is a new venture that is getting a lot of national attention. Its new product, which is about to finish development and go to market, is a specific type of wheelchair that can go through difficult obstacles without the need for additional assistance. This is possible thanks to Meddit's proprietary technology that combines AI, electric power, and some fancy engineering gadgets. Based on Meddit's recent reports, the wheelchair will be priced from 75% to 85% higher than a standard wheelchair, and its advanced features are only functional when the user weights less than 220 lbs. and is able to fully move their arms.

 

What is the business-level strategy that Meddit is following? Explain your answer clearly?