Medgate Today Magazine. Medgate Today magazine $8000 per month for a full-page ad. Insights. Care's managers believe that they can justify a higher selling price by quantifying the economic value to customer (EVC). Based on the above data available, you are required from a value-based pricing standpoint to: Required: a. Compute the Economic value to customer (EVC) of a full-page ad in Insights Care Magazine. b. Show the range of possible prices insights Care Magazine should consider when setting a price for a full-pege ad